The Borel sets are a mathematical construct possessing aspirational design qualities such as utilitarianism, minimalism, efficiency, intuition and logic. They represent no less than the mathematical anvil upon which modern probability theory was forged, making possible the harnessing of great power through simple and elegant principles. The Boreal forest is an arboreal construct with nothing to do with mathematics, and everything to do with simplicity, order, beauty and vastness.

At Borel design we are inspired by the master designs, both the mathematical and the natural: the great power of a mathematical anvil upon which to forge innovative trial designs, and the limitless expanse of the Boreal forest which represents unbounded opportunities for their application.